18/05/2011

Trade Only appoints Robert Hechler as Executive VP

Miami FL. Trade Only, a leading provider of technology and information services to the promotional
products sector confirms the appointment of Robert L Hechler as Executive Vice President effective 1st
June 2011

Commenting on the appointment, Martin Varley President and CEO of Trade Only Inc. said “I am
delighted that we have been able to agree to the appointment of Robert to the Trade Only team, his
knowledge of fast growing businesses, international commerce and key industry dynamics make him the
perfect addition to our USA based team.

His past experience from within the industry gained over five years along with his service on numerous
committees for PPAI and ASI will help us further shape our solutions for the USA market. Robert will
take immediate responsibility for the growing number of national accounts that are in the process of
implementing or reviewing the integrated Trade Only technology solutions.”

Robert added “ I look forward to the challenge and opportunity to expand the Trade Only technology
solutions within the Promotional Product Industry. This unique and proprietary solution will revolutionize
the way distributors, decorators and suppliers work with each other to improve the selling, distribution and
financial aspects of the selling process with one seamless product”

Contact:

Martin Varley
President and CEO

Phone:
+1 305 639 0252

About Trade Only:

Trade Only provides a range of Cloud-based Ecommerce, Enterprise Resource Planning, Customer
Relationship Management solutions to both suppliers and distributors operating in the promotional
merchandise industry. Trade Only also provides information services to the industry including product and
order data flow between suppliers and distributors.

About Robert L Hechler
:

Robert Hechler is an expert in leading global sales, marketing and business development programs for
consumer products and technology companies that achieve unprecedented revenue, profit and share in
highly competitive, dynamic markets. Consistent success building operational infrastructure that support
cost effective go-to-market strategies.

He has or is currently serving on the following groups – Immediate Past President Gold Coast
Promotional Product Association, ASI Show advisory board, ASI Education committee, ASI Safety and
Compliance committee and PPAI Market Research committee.

Back to News Archive